In addition to your main event, if you have enough people, you may want to try the following:
- Speeches
If you're able to gather any celebrities, politicians, or the leaders of any groups or foundations, consider having some speeches. Welcome and thank your participants. Let them know how important the event is. Try to keep it very brief (2-5 minutes).
- Stretch/Warm up
If you're expecting most participants to all start at a certain time, then you can co-ordinate a warm up. Since everyone will just be hanging around for the start, try to get a local workout guru or aerobics instructor to run participants through a short stretch and/or warm up.
- Start/Kick off
When you're ready to get the walk started, assemble everyone at the start line. The start is an excellent opportunity to capture a large group shot, perfect for posting on your website. It's also the best shot for any photographers/reporters who may have come to cover the event. Finally, get the crowd to countdown from 5 or 10 for added fun and a synchronized start. If your event is a competitive one, make sure the start is wide enough to accommodate the crowd size.
- During the walk
While your participants are walking, make sure no one is going off course or getting lost. Try to ensure no one is experiencing any distress of any kind. You (or a volunteer) may want to use a bike or a car to monitor participants along the course or have volunteers at regular intervals to report any problems. Have them carry some extra water in case participants are in need.
- Liven it up!
Smiles are free. If you're patrolling in a vehicle give your participants some friendly honks. If you have a bullhorn, a bell, shakers or other noisemakers, some noise (not too loud and annoying) can help to add to the fun. If possible have volunteers cheer and encourage participants along the route, and as they finish the course. Add some upbeat music to further enhance the atmosphere.
- Finishing the course
Increase the fun by announcing the names of participants over a speaker as they cross the finish line. Once they finish, participants will be thirsty, and possibly hungry. It's likely they will want to sit down somewhere.
- Cleanup
When all the participants have finished and gone, it's time for the cleanup. The cleanup is important for 2 main reasons. First, you want to organize and store all your equipment signage and supplies neatly so they can be used again next year (or for another event). Second and most important, you want to leave the location the way you found it (or better). If you are using public property and do not clean up, you may not be granted use of the same location next year.